Department: Intellectual Property We assist in the protection and enforcement of individuals’ and entities’ rights to control the commercial use of their names, likenesses, identities, and other aspects of their persona. We help clients navigate the intricate legal landscape of right of publicity laws, which can differ significantly across jurisdictions, addressing issues related to consent, privacy, defamation, trademark, and unfair competition.
We also provide strategic advice on how clients can maximize the value of their right of publicity assets. Our services include assisting with licensing, merchandising, endorsement, and sponsorship agreements, ensuring that clients can effectively monetize their persona while protecting their legal rights. Whether dealing with enforcement or exploring opportunities for commercial use, we offer tailored solutions that align with our clients’ business objectives.
